2024-27 EESF Strategic Plan
Our Vision:
A world free of elevator and escalator accidents.
Our Mission:
To promote public safety and prevent incidents by educating the riding public on the safe and proper use of elevators and escalators.
Marketing/Communications/Programming Goals:
Meet the riding public where they are through modernized deliverables.
Objective #1: Evaluate all programs' effectiveness while creating a modern UI for the SafeTRiders program via mobile and computer applications.
Objective #2: Create a quarterly cadence for the EESF Newsletter, with participation from the industry.
Objective #3: Create a social media cadence that both advertises to the industry and educates the riding public.
Donor & Industry Relationships Goals:
Elevate our industry relationships through communication, accountability, transparency, and expertise.
Objective #1: Establish regular communication of Foundation activities including fundraising and program updates; financial information, events, and opportunities.
Objective #2: Put into place expert staff and board members to elevate EESF.
Financial Goals:
Grow the resources of the Foundation to support its goals and objectives.
Objective #1: Increase revenue opportunities by exploring grant programs, new fundraisers, matching programs, and company challenges.
Objective #2: Expand the donor base beyond the elevator/escalator industry (i.e., building industry, insurance companies, parenting organizations, etc.)
Objective #3: Review existing fundraisers and identify ways to increase revenue and/or reduce expenses.
Objective #4: Work with existing donors to encourage sustained giving programs.
Infrastructure/Operations Goals:
Develop a disaster recovery plan and standard operating procedures for the effective operation of the Foundation.
Objective #1: Rewrite standard operating procedures. Create a list of business procedures to ensure continuity of service. Update the Foundation’s Bylaws.
Objective #2: Develop a disaster recovery plan; secure and store critical information for sustainability in the event of a catastrophic event.